Converse is an American shoe company that has been making shoes since the early 20th century.
When the USA entered World War II in 1941, Converse shifted production to manufacturing rubberized footwear, outerwear, and protective suits for the military. Widely popular during the 1950s and 1960s, Converse promoted a distinctly American image with its Converse Yearbook. Artist Charles Kerins created cover art that celebrated Converse's role in the lives of high school and college athletes. Through its shoes, Converse developed into an iconic brand, and came to be seen as the essential sports shoe. In the 1970's, Converse purchased the trademark rights to Jack Purcell sneakers from B.F. Goodrich.[1]
When the USA entered World War II in 1941, Converse shifted production to manufacturing rubberized footwear, outerwear, and protective suits for the military. Widely popular during the 1950s and 1960s, Converse promoted a distinctly American image with its Converse Yearbook. Artist Charles Kerins created cover art that celebrated Converse's role in the lives of high school and college athletes. Through its shoes, Converse developed into an iconic brand, and came to be seen as the essential sports shoe. In the 1970's, Converse purchased the trademark rights to Jack Purcell sneakers from B.F. Goodrich.[1]
No comments:
Post a Comment